Holiday in the Aisle: The Marketing of Easter, Part 2, April 2012

Easter has fallen into that category of just another holiday where you can get your sugar fill. Is candy not Christian enough for you, well slap on a Jesus fish, or a cross on the box laced with pastel colors and wide eyed bunnies., filled with all sorts of chocolates and the sort. A walk down the ‘Easter’ aisle is a reminder to me how we lost the true meaning of Easter. Part 2 of 2 part series.

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